Mad Men Title Sequence

I’m fighting off a little cold, so I am getting some serious couch time and having a Mad Men-a-thon. During nearly every episode I laugh, am disgusted, terrified, intrigued and excited. In my dreams for one day I get to look like Joan, but with Roger’s one-liners and Peggy’s job.

While waiting for that to happen, I found this really interesting interview with the creators of the shows iconic opening sequence. Instead of being just a typical interview, they show the story boards and concept ideas really giving us a glimpse into the creative process. It took 4 months and an entire team of people to build a sequence that is 38 seconds long. Not surprisingly, the same design group did the amazingly fabulous opening sequence to Boardwalk Empire.   Mad Men Opening Title Sequence at The Art of the Title


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